Why You Shouldn't Read This Blog

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Action figure We know it's important to limit our time online when it involves pointless web surfing. But a lot of what we read and discover online is really interesting, helpful stuff (like this blog!). You could easily spend all day finding treasures on the Internet.

This goes for interviews and videos you download too. Those are more insidious because once they're downloaded, out of sight, out of mind. You think you learned something valuable today because you have the thing, but you haven't actually listened/watched yet.

The problem with doing that is that you don't spend any time incorporating that reading into your life by practicing the new skill, trying out the new idea or using that important thought in your thinking. That's the grunt work of change.

I am guilty of this as much as anyone and it takes willpower for me not to read something that could be interesting. I need to remind myself (out loud, if necessary) that I don't have time to take in this new information because I'm busy with the projects on my whiteboard. I've got time to read it, but not to do anything useful with it.

That's not to say that all reading must be purely practical. There's value to reading for pleasure or intellectual curiosity. It's a good idea to be conscious of your purpose though, so you know how you're spending your time.

If you're reading to develop a new habit or learn a new marketing strategy, you'll need to act on that reading, or else it's a pointless as the aforementioned surfing. Be aware of why you're reading and decide on one thing you'll do to take action.

My aim with this blog is to express one simple idea with each post and suggest a way to put it into action. So here it is. The next time you find yourself knee deep in some fascinating article on the web, ask yourself "what action will I take to make this part of my life?"

Action figure from Fuyoh!'s photostream.