Why do I procrastinate? Yes, I do it too! I distinguish between taking personal time and actual procrastination (which is an essential skill for solopreneurs), but procrastination does happen.
When I'm procrastinating it's usually because I think I won't do a good job or I think I'll outright fail at something. So, it's fear, mostly. When I'm trying to think of something to write on this blog, I reject lots of ideas because they seem too obvious or I don't think I have anything interesting to say about them.
I don't like to fail or to be wrong. No one does. I have to take myself by the hand and reassure my scared little self that if I don't do anything, that's another way of failing, so why not "just do it"?
What's the worst that could happen? That people will think I'm stupid and irrelevant. Actually, what's even worse is that no one will pay attention to me! Again, if I don't give them the opportunity to ignore me, I also don't give them the chance to read something that might interest them.
Being more objective about my task helps me. As a professional organizer, it's part of my job to write posts that help people. I do it because it's my job, not because I want people to like me (okay, I do want that, but I can't focus on it). I can't help all of the people all of the time, but I know that some of my ideas are good and will help some people. That's enough.
Other reasons to procrastinate: you prefer thinking up ideas to doing the actual work, you don't want to be controlled by others ("you can't make me!"), you always put the needs of others before your own, or you can't get going until you're in crisis mode.
How do you procrastinate and what do you do about it? I don't think it's possible to completely avoid doing it; just learn to recognize it and fix it. We all need little tricks up our sleeves to get going again.
Hand holding from dino_olivieri's photostream.